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Like Naznatips said it's price that is keeping the casuals away. The only way Microsoft will be able to attract a lot of casuals is when they can manage to get their system down to $199 or $149 and have a significant number of games like Banjo Kazooie 3 and others that will attract the casual crowds needed to encourage 3rd parties to make games for the system without needing a moneyhat or other such incentives from Microsoft.