Regarding EU/USA profitability, the difference in price isn't a big deal now:
PS3 in USA - $400 (excluding tax)
PS3 in Europe - 400 € (including tax), or about 330 € excluding tax which is about $420.
In short there's a $20-$30 price difference between the Eurozone and USA. In UK the PS3 is actually cheaper than in USA with the current exchange rates.
My Mario Kart Wii friend code: 2707-1866-0957







