@Calamity
As someone who works in retail, I think you are wrong. I am not saying that color scheme is the only factor, but it is a deciding factor. I cannot tell you how many times people come in looking for a handheld system for a girl. The fact that the DS comes in a wide assortment of colors attracts a lot of people. Geuss which color is the highest selling of all the DSs at a 60% margin? THe Pink ones of course. Everyone wants a pink DS because they think it screams I am for a girl more so then a "manly" black PSP does.
Most people make system purchases before even knowing what games they offer. The system's visual appeal is very important.


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