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Japanese exporters who depend on US sales are getting hit hard by the weak dollar. The dollar is down 15% against the yen from where it was last year.

Since production costs remain level, this effectively means that Sony is taking a $60 hit on their profit margin. I doubt that they can afford to cut the price in the face of that.

Nintendo's hurting from this too. They're taking a hit of $40 which probably nullifies their profit margin. Given their conservatism I doubt they'll cut any prices any time soon either.



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