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I don't know where you were counting from BHR-3... but according to VGC the NES had 38 million sellers:
http://vgchartz.com/worldtotals.php?name=&console=NES&publisher=&sort=Japan

NameConsolePublisherJapan
Super Mario Bros Nintendo 6.81
Super Mario Bros 3 Nintendo 3.84
Dragon Quest III Enix 3.77
Dragon Quest IV Enix 3.04
Super Mario Bros 2 Unknown 2.65
Golf Nintendo 2.46
Dragon Quest II Enix 2.41
Baseball Nintendo 2.35
Mah Jong Nintendo 2.13
Famista Baseball Namco 2.05
Volleyball Nintendo 1.98
Tetris Nintendo 1.81
The Legend of Zelda Nintendo 1.69
Mario Bros Nintendo 1.63
The Legend of Zelda: Adventure Of Link Nintendo 1.61
Excitebike Nintendo 1.57
Tennis Nintendo 1.56
Dr Mario Nintendo 1.53
Soccer Nintendo 1.53
F1 Race Nintendo 1.52
Ninja Hattori-kun Hudson Soft 1.50
Dragon Quest Enix 1.50
4 Player Mah Jong Nintendo 1.45
Kung Fu Nintendo 1.42
Pro Wrestling Nintendo 1.42
Final Fantasy III Unknown 1.40
Famista Baseball 87 Namco 1.30
Xevious Namco 1.27
Gegege no Kitaro: Youkai Daimakyou Bandai 1.25
Dragonball Bandai 1.25
Doraemon Hudson Soft 1.15
Lode Runner Hudson Soft 1.10
Famicom Jump: Eiyuu Retsuden Bandai 1.10
Kid Icarus Nintendo 1.09
Famista Baseball 88 Namco 1.09
Adventure Island Hudson Soft 1.05
Kinniku Man: Muscle Tag Match Bandai 1.05
Metroid Nintendo 1.04
Ice Climber Nintendo 0.92