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Games like Halo 3 end up being factored into people's buying decisions from before the game is announced until the console physically stops selling; as a result of this the monthy boost in hardware sales from Halo 3 will be large but not unbelieveably so ...

A way to think about this is to consider Nintendo's library:

  • At launch and for the months following many Nintendo fans bought the Wii because The Legend of Zelda was available and they knew that Metroid, Mario, and Super Smash Bros. would become available in the future (you can add Mario Kart or whatever your favourite Nintendo properties are)
  • As a big game like Metroid Prime 3 was about to be released people bought a Wii because The Legend of Zelda was available AND Metroid Prime 3 would soon be available AND Mario, and Super Smash Bros. would become available in the future
  • After a big game like Metroid Prime 3 has been released people are buying a Wii because The Legend of Zelda and Metroid Prime 3 have been released AND Mario, and Super Smash Bros. would become available in the future
  • And so on ... (this continues with every major release that people are interested in)

Basically The Legend of Zelda, Metroid Prime 3, Super Mario Galaxy and Super Smash Bros. Brawl will have factored into the sale of millions of Wii systems yet you probably would not see the sales of Wii systems themselves to be boosted by millions of units around the release of any of these games.