Sony's Marketing, grrr

[Dallinor]

Kasz216 said:

selnor said:
I know what you mean OP. It's a very poor marketing strategy from Sony this gen.

@Kasz216. I also have not seen any KZ2 ads. Considering Sony calls it a system seller, I thought I was gonna see loads. :(

It got a LOT of adds in the UK right?

Like a 10 million budget?

I'm in the US so maybe that's not why i'm seeing any.

But where was that 10 mil spent?

It's 2 million for the UK. Source

Sony had a 1 million advertising budget for R&C:TOD in the UK, but advertisments for the game actually only began at least a week after the game had launched.

Perhaps Sony are of the opinion that the hardcore will pick up the game at launch regardless. Then as word of mouth spreads (a few days later), they start up with the advertising campaign. I'm not entirely sure.