Actually the Samsung blu ray player is the cheapest on the market. http://www.amazon.com/Samsung-BD-P1000-Blu-Ray-Disc-Player/dp/B000F99FDE/ref=pd_bbs_sr_2/104-1752533-3219157?ie=UTF8&s=electronics&qid=1175823075&sr=8-2
Already down to $469. If it keeps this pace (Blu-ray down, PS3 same) the PS3 will lose one of its main reasons for purchase.