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Sales Discussion - DVD wars - View Post

dallas said:
Also, this *might* spur Sony to drop prices for the PS3, as it is still the cheapest blu-ray player out there.  In fact, if I were Sony, I would chop off $100 from the asking price of the PS3, immediately.  Thoughts?

Sony is already losing a lot of money and a price cut would hurt, but I think they have to just do it. And I would cut it $200 and just take the loss and move the hardware. Then work like crazy to get the manufacturing costs down to slow the bleeding.