the gamestop I go to in Palmdale Ca. are videogames oreinted and what ever game is coming they offer it as a preorder.
They dont assume you have this system or that unless you have a game from a system in your hands.Then they recommend preorders for that System.
I mean if I have Halo3 in my hand gears2 they arent going to recommend KZ2 as a preorder unless they know I have a PS3.
as for advertising thats on sony to bring promotions and bundles so GS can advertise that







