I would argue that for mainstream media Nintendo has won. Seemingly they are still the only company that gets this mainstream appeal, not even the PS2 did this. For core video game media theyre denial will continue for a while yet.
When websites like 1up, Xplay, etc start appreciating Wii games the way they should be then i believe Nintendo will officially win the gen. But this will take a long time and will probably take another 10 or 20 excellent "core" titles, and the advertising revenue from them, in order for the meme to change.
“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.
