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thx1139 said:
This is not an effort to make money off of the stores. This is a marketing effort. Do you think that the Sony, Apple, Nike store on Michigan Avenue (Perhaps the most expensive place in Chicago to have a store) are there to make money. No they exist for marketing purposes.

These stores will certainly be rather rare and the purpose will be to showcase MS products configured to show all capabilities.

 

Exactly. They would be rare and only with a marketing/PR purpose.

In Sweden there's 7 Sony Centers and about as many Apple stores. I estimate there would only open like one or two of these MS Centers in countries the size of Sweden (population 9 mill).