they have the best games, and make new IP's each gen.
Nintendo has great 1st party games, but haven't made a new IP (excluding Wii series) in a hell of a long time.
Microsoft has great multiplats but weak exclusives. Halo and Gears are great, mass effect is popular, splinter cell, forza. But still not a ton.
Now sony has awesome exclusives in God of War, Uncharted, Resistance, Killzone, Gran Turismo, Ratchet/Clank, Sly Cooper, Jak and Daxter, Metal Gear Solid, FF vs 13, and more.







