kowenicki said:
Skeeuk said:
S.T.A.G.E. said:
kowenicki said:
@kantor... microsoft have advertised many 3rd party multiplats over here... just throwing the 360 logo on the end. Maybe thats another reason why they are winning in the uk? |
Yes, they advertise games that are timed-exclusives for only on Xbox 360. It is great marketing because it leaves no room for gamers to look at the competitors late version.
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no microsoft advertises third party normal releases also like tomb raider, ive seen lots of them type of adds. a quick game montage then xbox at £129 at the end
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correct
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Sony also do the same, but not on the same level as Microsoft.
Burnout Paradise for example was heavily marketed in Europe by Sony.
Also it's worth noting that Ratchet and Clank: TOD had a 1 million advertising budget in the UK, but it's advertising, so far as I recall, didn't fully start until about a week or so after the game had launched.
Edit: FIFA 09' was also massively advertsied by Sony only recently. There were 2-3 minute spots of it between football games that must have cost them a fortune.
