I think journalist use the term wrongly to attract attention. If you say PS3 is closing the gap with Wii then that will make people take notice and want to read the article and find out why PS3 is now able to sell more than Wii. If you say PS3 reduces weekly difference from 15,000 to 10,000 then that ain't going to interest many.
You can never close the gap unless you are selling more.
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