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reask said:

And supply a add on BR player for its customers.
I mean after all Sony won the format war in the end.
I also think it could harm 360 sales long term.

Also with its user base of nearly 30 mil Sony would be happy enough to take the royalties.
Anyone else feel the same?

Add-ons on any console rarely take off. Just look at Sega's 32-X, the MS HD-DVD player, the PS2 hard-drive kit. All afterthoughts - all phailures.

MS made a huge step into the download direction with the streaming of Netflix. That's where they wanna go. And to make it - IMHO - as painless as possible. I can imagine they will sell a small license to view a said movie as much as you want - anytime - for one fee. Then, you can throw it on your mem card and go to a friend's house, log into your account and do the same thing.

Guess what? You can almost stream HD content if you have a fast-enough connection. And trust me, it will only get faster.

So, instead of spending $25-$30 for a Blu at Wally World, hop on LIVE, buy the license for half that, and go. And guess what - you don't actually have the file on your drive - it's on a server and won't take up space on your hard drive.

Blu Ray will never, ever replace DVD - streaming will happen much faster. And streaming will slow piracy big time.