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@ squilliam and numonex

1) the reason we are comparing kz2 and gta4 dlc is due to the fact the games are up against one another and released around the sametime. Therefore it's pointless looking at geow1&2.
2) gta4 dlc is only available to 360 owners who still own a copy of gta4.
3) cost of dlc will probably be in the region of £10-£15 ($15-$20). How many people are willing from the small portion of gta4 owners to fork out half the price of a new ip on dlc?
4) if it costs $20, 1250000 downloads will have to be made for ms or rockstsr to break even (considering they don't advertise). This is only for the 1st episode.
5) kz2 needs to sell just under 1.15million copies to break even ( considering the game cost £40000000 to make and retails at £35.
6) people are happy to pay £10-15 for a new IP or a product they can physically hold. Gta4 dlc is non of those.
7) kz2 will possibly have a longer run then gta4 due to the fact it's a new IP, much hyped, ps3 maybe followed with a price cut and the game may also get bundled.
8) how many gamers will go out and buy gta4 avgain just to pay another £10-15 on dlc when they can possibly pick up halo wars a new IP for the same price?