Its lookin awesome. Frankly other games are not going to compete if they don't even advertise on tv. Matt from Ign says Deadly Creatures won't be advertised on tv at all.
http://blogs.ign.com/matt-ign
-cue sad panda
“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.
