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Disclaimer: these numbers are made up.

Say it costs you $100 to make a product and you can make $500 from it.

Say you can make another $50 product using the same resources and get $200 back.

Would you: A) Refuse to invest the extra $50
B) Make the second product as well.

I think if anyone chooses anything other than B their genes should be removed from the population. Profit is profit, it would be stupid for activision to want LESS profit.