Figures time!
Average HD breaks even at 1.3 million copies sold.
Wii games on average need a third of those sales to break even and taking into account the lower retail price we'll say it needed around 500k to break even.
It's at 870k now which means 370k copies have made profit. At $US50 a copy, that's a revenue of $18,500,000. Now lets say Activision profits 33% of the net revenue. That means they have profited a total of $6,105,000.
And apparently it had a marketing push in the US over the holidays. I am here to tell you that madden NFL gets a budget of $10 million for marketing a year. Now If you think that WaW on Wii had the advertising even half of the advertising that Madden gets then correct me, but this here proves that Activision HAVE profitted from the Wii version.
