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BKK2 said:
That's just for publicity, neither GfK's or Sony's internal tracking is that good lol. They probably just knew which store the consignment containing the millionth shipped unit went to.

 

And they purposefully sold that unit first just to get this publicity?   Aren't most stores FIFO?  If so, then other units before it needed to have sold first before this one could've been sold. 

It could also have been "this is the one millionth, just sell it first, and we can make some publicity about it", or perhaps they have shipped more than 1 million and just tagged a unit as the "one million mark", and when that got sold, they organized an event.

guess we'll never know :p