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Why would Sony want to waste money on marketing games, when they have Playstation fanboys lol

I mean seriously every big Playstation game that comes out gets hyped so much that you'd be considered living under a rock if you never heard of the game. Killzone 2 has got to be one of the most hyped games of all time, it's been nothing but articles and threads for about a month now and there's still about 20 days left till it's release lol

No wonder Sony doesn't spend much on marketing lol