Wii game budgets 1/4 of HD budgets according to EA

[ramuji]

seece said:
How much do Wii games retail for, I know its cheaper than PS360 so that must affect profits.

 

Riccitiello addresses this in the source interview, immediately before the start of the quote in the OP:
"The – on the Wii, I would say it is structurally different in a number of ways relative to the PS3 and Xbox 360. One is the prevailing premium price. It is $10 a unit less than it is for Xbox 360 and PS3 games."