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megaman79 on 03 February 2009
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HappySqurriel said:
FishyJoe said:
You also have to factor in marketing. Development costs aside, Gears of War had one of the biggest and most successful marketing campaigns ever. I remember during the holidays seeing the mad world commercial over and over, and never getting tired of it. I've never once seen a Red Steel commercial.

 

Actually, it had a moderate marketing budget but they wasted it:

 

 

lol, isn't racism funny

 

 

not



“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.