HappySqurriel on 03 February 2009
| FishyJoe said: You also have to factor in marketing. Development costs aside, Gears of War had one of the biggest and most successful marketing campaigns ever. I remember during the holidays seeing the mad world commercial over and over, and never getting tired of it. I've never once seen a Red Steel commercial. |
Actually, it had a moderate marketing budget but they wasted it:
