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Demotruk said:
celine said:
EA CEO John Riccitiello "excited" about new tennis game for Wii from EA's Sports Active line.

Uh !? is the "All Play" brand dead ?

 

Why? They can have different brands that identify with different ideas. Sounds like this is intended for the audience that bought Wii Fit.

Because if it did then there should be an interesting analysis about it.

"All Play" name make me think about demographic.

"Sports Active" make me think about a job.

Seeing what you have on your sign I think you can catch my reference... 

 



 “In the entertainment business, there are only heaven and hell, and nothing in between and as soon as our customers bore of our products, we will crash.”  Hiroshi Yamauchi

TAG:  Like a Yamauchi pimp slap delivered by Il Maelstrom; serving it up with style.