Platform Net Revenue Mix (as a % of Net Revenue)
360 16%
PS3 13%
Wii 11%
PS2 8%
PC 7%
DS 7%
Wireless 3%
PSP 2%
Highlights
EA was the leading publisher in North America with approximately 20 percent segment share according to NPD. In Europe, EA was number two behind Nintendo with an estimated 16 percent segment share.
EA had 13 titles rated 80 or above in calendar 2008 – up from seven a year ago.
FIFA 09 was EA’s best selling title with 7.8 million copies and charted at number one across all platforms in Europe in the holiday quarter.
Rock Band was the number one title across all platforms in North America for calendar 2008, based on NPD data.
Need for Speed Undercover sold 5.2M copies. For fiscal year 2010, the Company will launch three separate versions of Need For Speed (NFS), NFS Shift for the PLAYSTATION®3 computer entertainment system and Xbox 360® video game and entertainment system, NFS Nitro for the Wii™ and Nintendo DS™ and NFS World Online for the PC.
LITTLEST PET SHOP sold 2.8 million copies on the Nintendo DS, Wii and PC. In the holiday quarter, it was a top-five title on the Nintendo DS in Europe and North America, based on NPD data.
Warhammer® Online: Age of Reckoning®, an MMO from EA’s Mythic Entertainment studio, ended the quarter with over 300K paying subscribers in North America and Europe.
EA’s digital direct-to-consumer revenue, which includes online and wireless, was $313 million year-to-date, up 27 percent year-over-year.
Pogo™ achieved an all-time high of 1.7M paying subscribers in the quarter.
EA Mobile™ is the world’s leading publisher of games for phones – with revenue of $50 million in the quarter – up 28 percent year-over-year.
The Company updated its fiscal year 2009 guidance and provided initial guidance for fiscal year 2010.
The CFO said it expects to develop about 20 percent fewer titles in fiscal 2010 from 2009.
“In the entertainment business, there are only heaven and hell, and nothing in between and as soon as our customers bore of our products, we will crash.” Hiroshi Yamauchi
TAG: Like a Yamauchi pimp slap delivered by Il Maelstrom; serving it up with style.







