IF they do TV ads I'd think it'd be most practical to do a MadWorld/HoTD Overkill commercial as both will appeal to the same market, both could share the same advertising theme - Adult fun on Wii! Such a ad would probably drop between their respective launches and be pretty targeted. Overkill is a guaranteed 1m+ saler so TV ads are not out of the question here.
Conduit drops much later so it'd need it's own ad but that'd be a lot risker than the above as it's new IP and wouldn't look so hot compared to HD FPSs on tv ads. If the game gets a T rating I'd advertise this during cartoons 'cause their are probably lots of pre-teens/teens with Wii's (cause that's what mom bought - I blame Wii Fit) who'd love some real action and would go screaming for the game once they knew it was available.
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