Sell Madworld like a a blood sport tv show, thats the best way to convey the type of game it is while allowing censorship to a degree.
Conduit, my tip would be DO NOT mention the graphics, the special lighting, blah blah blah. Just the story and show great visuals and it should be appealing. DO mention awards and industry recognition. I think de Blob capitalized on this somewhat.
As for all these other games HOTD is great right now, theyre marketing it effectively to the core market, wait for the reviews.
Tenchu 4, well lets see its launching in US today right? Go and buy it.
Deadly Creatures, it will appeal aslong as there is advertising for mainstream aswell as core gamers. Not just online but tv.
Now clearly Sega could double or triple their ad time value by making 1 30 second spot (ad) that includes 2 or 3 games in it.
HOTD plus Madworld are a good match for this. Conduit not so much.
“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.
