@cheese_man
In previous years it was a sales pitch to consumers. So it was all about getting the consumer on board. Which meant a lot of announcements, and slick presentation. The previous two years it has been basically a pitch to investors with a little wink or nod to gamers.
What it really boils down to was the show used to be a entertaining extravaganza, and then it was shoehorned into the role of plumbers convention. Which do you prefer to see. Plumbers building a flame thrower out of lead pipes, or plumbers discussing which is the best epoxy product on the market. One is entertaining, and the other is as much fun as watching paint dry.