How to advertise MW and The Conduit?

We’ve been having a lot of topics about advertising. The topics seem to center around the wii’s hopeful future with The Conduit and Madworld. Both games need to do well in hope to spark interest in other developers to produce better wii titles. So the question is how to advertise?

Traditionally its easy to think of commercials on TV. Few games are ever advertised due to cost of TV spots. Its unlikely SEGA will spend a great deal of money on TV ads. Both games are a gamble so would they chose to play it safe or go all out?

The next best options are magazine ad’s and the internet. We’ve seen both games having video’s showing off the strong points of the game. My wonder is though if these internet video’s are really worth the time and energy. I would say a great deal of core gamers know about both games.

Ok, so this was a poorly organized topic. My question to the community is. What is the best way to advertise these titles? What will yield the best result to gain attention in both casual and hardcore sector?

My 2 cents. It’s a risk but maybe SEGA should invest in a few TV commercials. I believe the majority of gamers have an idea about Madworld and the Conduit but their choice of buying these game will result in what kind of score they are given by reviewers and other gamers. The wii has been marketed to a large demographic and TV reaches many who would potentially buy these games if the knew about and got a little hyped by a commercial or two. I don’t think SEGA should stop with the madword trailer or HVS with their video’s. The video’s still offer people the ability to spread the news about these games.

Well, what does everyone else think?

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