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When Nintendo announced the project code-named Revolution, developers, analysts, the gaming press, and self-styled hardcore gamers at large (hereafter referred to as 'they') believed it would be their last console.


When Nintendo unveiled the Wiimote, they derided Nintendo's desperate last-ditch resort to gimmicks.


When Nintendo revealed the name of Revolution was the Wii, they mocked the name and made endless successions of penis jokes, confident that nobody would even contemplate buying a system with such a silly name.


When the Wii launched to huge success, they dismissed it as a fad that would lose steam quickly.


When Nintendo announced Wii Fit, they predicted a catastrophic failure.


When the Wii surpassed the XBox 360, they did their best to downplay or outright dismiss the Wii's breakthrough, pointing instead to software sales.


When the Wii started selling more software than the XBox 360, they pointed to third party software sales.


When Wii Fit went on to sell many millions, they resorted to dismissing Nintendo's new market as stupid, uninformed gamers who simply refused to see the light.


When NPD reported the Wii started selling more third party software than the 360 in November and December, they just added more qualifiers on what games ought to sell well, so as to disqualify Nintendo's latest breakthrough.



The question, then, is this: What will it take for 'them' to stop betting against Nintendo?



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