| Darc Requiem said: I'm not discounting the effects of the 360 price cut. It certainly had a great effect on the 360's sales. However the recession prevented Sony from responding to that cut. If the Yen's value versus the Dollar/Euro was typical. Sony's profit margins would have been much higher and it would have allowed them to cut the PS3's price in response to the 360 price cut.
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I think your point is valid for the future, but not necessarily for the present and recent past. Sony has been telling investors for more than a year that the focus at SCE is profitabilty, so a price cut before the holiday season was unlikely anyway. What's more, it only became clear that PS3's sales were suffering late in the holidays, they wouldn't have reacted so fast.
Not only that, but the currency collapse happened later than 360's price cut. If Sony was going to cut PS3's price in response, they would have done so anyway (and would be suffering extremely heavy losses now).
To be clear, my point is that I don't think PS3's lack of a recent price cut was a consequence of a recession. However I agree with you that it will be the case in the future throughout this year.
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