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Sales - Is PS3 profitable? - View Post

scottie said:
Not even close

We know according to the most recent isuppli estimates that Sony loses at least $150 on each unit of hardware

$448 on parts costs + assembly costs + shipping costs + $50 to go to the retailers + ongoing R and D to improve the system + testing costs for these improvements. And that's not even considering costs associated with advertising or with repairing PS3's under waranty

We know that in the Christmas quarter, they made a small profit on the combination of 6 factors
PS3 hardware losses
PS3 software/accessories profit
PS2 hardware profit
PS2 software/accessories profit
PSP hardware profit
PSP software/accessories profit

 

Exactly, it is that simple.

If PS3 SW/HW was combined profitable that would mean that SW/HW from PS2 and PSP more or less made no money.

 

Exa



Predictions for 2009:

360: 39-42 PS3: 31-34 Wii: 67-70

Future projection

Wii will hit 100 million before christmas 2010 (made december 2008)

NDS Family will have sold and shipped more then PS2 at the end of 2009 (made january 2009)