Max King of the Wild on 31 January 2009
| dunno001 said: Hmm... color me skeptical. A 30-second slot this year is estimated to cost $3 million; and for this length, Sony would need a double slot. Even if they had preferred rates for advertising, it would still cost them about $5 million dollars just to run this. Given Sony's current economic state, I can't see this cost being justified. (Unless Sony thinks this one commercial could sell an additional 200K copies above normal demand, which I also doubt.) Not to mention that even putting the financials aside, I can't see Sony wasting 8 seconds of coveted time. While it's done up very convincingly, cost coupled with the commercial length means I don't think it's going to happen, at least as a traditional commercial... |
watch it again the first 15 secs. can be cut out and they werent able to sell all 30 second slots so they were talking about lowering the amount 5 mil is doubtful. even then that is chump change. and i dont think sony is being that conservative (also arent they the official electronic company for us sports)
