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MS is all about dominating. Billy G$ wanted to dethrone Sony. He's doing a great job. Took him the trojan Xbox, the RROD but he's done an impressive job. Not once before it was released could anyone have foreseen the 360 would be holding off the PS3 by this much 3 years into this gen. No one could have predicted the Wii - well, the Ninny Revolution's success either.

I think they don't see Ninny as comp right now - though they wanted to win this gen, but there's next.

The success this gen will fuel a serious fight next gen.