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The rapid growth is over in terms of software. In 2004 to 2008 Nintendo went from shipping ~115m units of software to shipping 350m units of software.

They'll come in around 400m this year but thats not rapid growth. I think if Wii gets to 30-35m in a year with an 8 or 9 attach rate while DS declines only slowly they'd have a shot at 500m or 550m in a year but thats probably the limit. I have their software shipments peaking at 500m in a year but thats a hell of alot of software and its not sustainable in this industry yet.



People are difficult to govern because they have too much knowledge.

When there are more laws, there are more criminals.

- Lao Tzu