What is your sales prediction for PS3 by end of the year if there is....

[Malachi]

SOLIDSNAKE08 said:

Malachi said:

drkohler said:

HappySqurriel said:

Just a question about all the 35+ Million predictions ...

Being that Sony sold (roughly) 10 Million systems in 2008 do you really think they would be willing/able to increase their manufacturing capacity to 16+ Million units per year in 2009?

That is not a question of willingness, that is a problem of how much you are willing to deviate from your business plan. Sony's own numbers for next fiscal year has just been adjusted to:

10 mio PS3

15 mio PSP

8 mio PS2

so their business plan is set for manufacturing 10 mio units (given the way world economy is heading, that's a pretty bold plan to sell the same number of units and pretty much iimplies a considerable price drop sometimes this year to achieve these numbers).

 

 

That's the prediction for the end of this fiscal years(ending march).

28 millions at the end of this years. I simply don't see them cutting the price this years.

i simply dont see how they wont cut the prices this year. there hasnt been a price drop since 2007 and they are real close to making a profit. you think they are just gonna sit back and let microsoft keep on gaining? maybe they will hold on till the summer and by then the 360 might be 9 million ahead and then cut the price.

 

Yes. SONY is in a position right now where they need to stop caring about marketshare and start thinking about their profitabiity. Cutting the production capacity of the PS3 while keeping the same price will permit them to have about the same revenue but lower expense.

9 million PS3 sold at 400$ give 3.6 billions. To have the same revenue the PS3 would need to sell 12 million at 300$ with the added expense of producing 3 more million unit.

9 millions unit sold is plenty enough to maintain the viability of the platform while at the same time starting to turn a profit for SONY.