I think Rare made a mistake by not releasing the originals on XBLA first. That would have built up interest as it shows up in the Weekly Top 10 XBLA games so people are buying the Arcade game.
As for advertising I saw a few ads on Spike TV during the UFC and Ultimate Fighter show. I've also seen Fable 2, Gears 2, and Resistance 2 ads during the same time slot. Doesn't seem like the proper target audience for BK.
Hopefully it will get a second life as a pack in or bundled game.








