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if there is a $100 price cut i believe the impact would be massive and we will finally see the ps3 doing what people expected it to do. if the price stays the same then sales will start to get lower as there are less and less people willing to buy the console at its current price. if sony do cut price big time worldwide and manage to release massive games like GT5, FF and god of war, then 35 million by the end of 2009 wont be too hard and is realistic i think.