VGChartz way overtracked Zack & Wiki - Z&W was a commercial failure

[NJ5]

noname2200 said:

NJ5 said:

@Viper1: So they did a $2 million advertising campaign in Japan?

Let's put that together with Mr. Svensson's other quote:

"Look at publicly listed publisher financials. Industry standard is a variable marketing spend of between 9-12% of forecasted gross sales."

This would point to expectations of around $20 million in Japan in terms of gross sales. So they were expecting 400,000 copies sold in Japan? WTF?

Given this and what narfwack said, I think Mr. Svensson's information is doubtful at best.

That's not too surprising. Remember that the advertising campaign he's alluding to were for the PS2 version, back in '06. Such expectations aren't too outlandish. And Svennson's gone on record several times about the Wii version saying they didn't expect all that much in terms of sales (and that it was selling according to expectations).

You're mixing up Okami with Zack & Wiki. That quote about the $2 million is regarding Zack & Wiki so I think my point still stands.

I'm also baffled that some people are willing to believe that Viewtiful Joe did not make money.