NJ5 on 28 January 2009
@Viper1: So they did a $2 million advertising campaign in Japan?
Let's put that together with Mr. Svensson's other quote:
"Look at publicly listed publisher financials. Industry standard is a variable marketing spend of between 9-12% of forecasted gross sales."
This would point to expectations of around $20 million in Japan in terms of gross sales. So they were expecting 400,000 copies sold in Japan? WTF?
Given this and what narfwack said, I think Mr. Svensson's information is doubtful at best.
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