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Spankey said:

To be fair, we only know one side of the story, and don't even know from that article what was said exactly that enraged the CEO.
X360 and the Wii are probably also more expensive in Aus than they are in the US, Practically everything electronics wise is i'm sure.
Australia is a bit more out of the way than US, and it's far more expensive to ship there.
Even if Sony is shipping direct to retailer, someone has to pay for the stuff to get there, shipping is not free last time I checked.

We do, actually, and they're not too flattering to the website. Evidently, they had posted some misinformation not too long ago ("SmartHouse initially did infer that regional coding prevented consumers from using software purchased in the USA, we were wrong and have removed the comment."). They also recently wrote another anti-Sony article, which you can read here.

As I said in my comment section, this seems to be one of those stories that has no real hero.