NJ5 said:
I know that's kind of a rhetorical question, but if someone is curious I think it's when one or more of the following happens: 1- The Yen weakens significantly. 2- People start buying more of Sony electronics products (i.e. when the recession/depression is over). 3- Sony becomes a smaller company with a different business strategy which allows it to be profitable even at low demand levels and/or a strong Yen.
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Well, ya, but it can be a serious matter (which has been done to death in alot fo other threads)
Sony has alot of problems at the moment, what it needs to do first and foremost (and what it is doing) is to come up with a unified corperate strategy and to reorganize. Having high end electronics may be well and good when times are good, but now it is not gonna help them get through the bad times, especially with the amount of money they have just poured into BR and PS3. Both those products will have a long time until the investment is returned (making profit in one year does not mean it has overall made a profit), if ever.
Obviously they need to do more than that, but this is not the thread to go into all of the issues.
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