Diminishing returns on console owners. Price discrimination. Generally the later in the lifespan someone buys the console the less games they are going to buy. If someone is waiting for a $300 price tag they probably wont buy as many games as someone that will shell out $400-$600 for the machine. For now Sony wants to get a bigger return for the lose incurred by selling the hardware at a lose As well as minimize the lose on selling the hardware.
As strapped for cash as they are now, they need the money now. They can't take the loses and wait for a year or two to recoup those loses overtime. So in a perfect world it would be better to sell more if they had the money to deal with the short term loses. But they don't so it is better that they aren't selling as much. And that is also why they will not lower the price.
So to sum it up, yes it is better for them that they aren't selling as much right now. But no, it is not the ideal strategy and probably wont be their strategy anymore in a year or two, assuming they can start generating a better cash flow.
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