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HappySqurriel said:

The internet allows very small groups of likeminded people to communicate over vast distances which often results in an echo-chamber effect ...

And if you stay in the middle of it, then you think things are bigger than they actually are.  Like, on here, Killzone 2 is getting likely far too much hype.  On basketball forum I have been on, you see a certain player made out more than it is.  And the Ron Paul campaign ended up raising far more money than votes, because people got sucked into the echo chamber.  I am just curious how much the echo-chamber effect is louder than what is actually out there or what will actuall happen.  Not sure it is easy to get this, but a decent estimate of this would be able to result in better predicting of sales.