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JaggedSac said:
Don't forget Cloverfield.

Didn't Cloverfield happen to be a top box office movie?  Snakes on the Planes didn't do that.  And Ron Paul certainly didn't (although he did start a political movement that has some traction as a result).  Maybe Cloverfield is the high end of what Internet buzz can do, and over time it get larger.  But now?