| reverie said: Kasz, What you actually mean is that with many products today (think shampoo) there isn't really any difference in the application of the product, so companies have to rely on marketing first and ask people woolly questions like if they feel more masculine when using this shampoo. If you want to test the function of a product (not the image) because your product actually has some unique features you can always do that hands-on. |
Only somewhat. Often times however, products can be applied differently in how they are done and with what. For example Soda. Sure you only drink, soda. But think about when you drink soda. In the afternoon. Very few people drink Soda in the mornings. (I do, but for most people it's an afternoon drink.) If you had just invented Soda how would you know this? You really wouldn't. Even if you asked people when they would drink it, since it's new they might not really know. After all that caffeine boost sounds like a good coffee replacement. They've even tried to market Dr. Pepper as a coffee replacement by suggesting you warm it up.
The George Forman Grill can be used to grill almost anything, but what does it seem to almost be exclusivly used for? Hamburgers. The other "options" go unused.
It's the same with the PS3 and 360, where the study has shown that many people who have it arn't even aware of it's HD capabilties, or if they are don't know how to use them. That's an application they've just missed.
A lot of times a good number of functions, extra factors and options just go completly over peoples heads. I mean I can only imagine how many people over 25 who have cellphones don't understand the concepts of things like texting. Often times people will even buy a product and use it "wrong" if you don't do the right research to make sure that your product is presented in a way the consumer will understand.
