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TWRoO said:
^ i thought retailers never made money from the console hardware? [or at least negligable amounts... like said above about toys'r'us.

Well not making money does not mean not making any money. The usualy margin for shops on electronic hardware is 15-35% of the price (Europe). From that margin you have to pay your costs, tax, and the risk of a price reduction. I do believe every console has a margin for shops. But it most likley less than the shop would need to survive.