| Legend11 said: Sony is apparently raising $2.9 billion that could be used for a price cut. I think it would have to be a global one since having a second price cut in the U.S. would likely cause a lot of resentment in other regions. source: http://www.gamesindustry.biz/content_page.php?aid=28321 |
I don't think so. If it was true, does this make sense?
- sell of part of your company
- use this money to drop the price of your consumer goods
- drop of price leads to further losses, as total loss ($cost loss/console x #consoles sold) goes through the roof
Seems like a great way to sink a large company IMO.
...
In reality, Sony need money. They have almost exhausted their lending options, so selling off a non-essential part of the company is the easiest way for them to raise working capital. Its also a good way to reduce long-term profits.
If I was a Sony investor, I would be getting very nervous around now.
Gesta Non Verba
Nocturnal is helping companies get cheaper game ratings in Australia:
Wii code: 2263 4706 2910 1099







